February 02 • 2017
Today we’re looking back on our interview with Helen of Letter & Adore, formerly Helen Handmade. We’re in love with Helen’s new brand and as always, in love with her amazing hand lettering work!
L&L: Tell us a little bit about you & your business.
I am Helen of Letter & Adore. Just before my own wedding in July 2014, I stumbled across the art of hand lettering and completely fell in love. Of course, I used my basic lettering skills (at the time) and created a number of signs for our wedding. As you can probably already tell, my business started shortly (2 weeks to be exact) after our wedding. Since then, I’ve had the opportunity to create something special with my lettering for over 200 weddings across the world.
L&L: Describe the range of services you offer.
I offer a wide range of products and services that involve hand lettering or calligraphy. From paper goods, to wood, to glass, I can hand letter on just about any surface.
L&L: What is one thing you would say makes your business unique in the industry?
Each wedding is what makes my business unique in the industry. My items are hand lettered and/or hand painted with the client in mind. No two items are exactly the same, just like the weddings I service. I enjoy hearing/reading each love story and incorporating intimate details to each project to reflect the couple.
L&L: What are some of your favorite venues and vendors you enjoy working with in the area?
My husband and I just moved back to Maine in October so I’m still quite new to the wedding industry in Maine. However, I’ve been networking with a group of amazing wedding vendors (Maine Wedding Network) that I really hope to work with this summer.
L&L: How far in advance do couples usually book you for their wedding day?
My lead time varies greatly based on the type of project. I would recommend booking 3-5 months in advance to reserve time on my calendar.
L&L: How do most clients find you?
Most of my clients find me on Etsy as it is one of the largest online marketplace for couples planning a wedding.
L&L: What is the most memorable wedding you worked at and why?
It’s impossible to pick just one! The very first wedding globe guestbook I created for an NYC couple will always hold a special place in my heart. It was such a beautiful wedding and it was featured on Style Me Pretty. Last summer, a Chicago bride asked me to hand letter her menu to be printed on cloth napkins. That was such an exciting project because I got to try something completely new and different. I’ve also recently had the opportunity to paint a program sign which included Chinese elements as the groom is from China. I, too, am from China and it really reminded me of home and my roots.
L&L: How can couples get in touch with you?
You can always reach me at email@example.com or visit my website www.letterandadore.com. If you want to see all the current projects I’m working on, be sure to follow me on Instagram (@letterandadore).