[Photos, clockwise from top right: Jamie Mercurio // Amanda Berube Photography
// Fat Orange Cat Studio
// Emily Delamater]

Say, “Hello!” to our friend, Sarah, the petal mastermind behind Watershed Floral.

L&L: Tell us a little bit about you & your business.
Watershed Floral grew from many years working at Kennebec Flower Farm in Bowdoinham. Customers would comment on the bouquets I made for the farmers’ market and started asking if I did arrangements for weddings. At first, I said no. I worked full time as a teacher and the thought of being in charge of the flowers for someone’s big day seemed overwhelming. But then my friends started getting married, and I was the go-to flower gal. I grew my skills and my confidence, and after a few years decided to launch Watershed Floral. It grew slowly at first. I kept my teaching job and only did events during summer vacation. Three years ago I left teaching to focus on flowers. It’s been an exciting (and scary) adventure!

 L&L: Describe the range of services you offer.
I offer everything from a bridal bouquet & boutonniere for a small wedding or elopement to full scale – wedding party, ceremony, and reception.

 I also have a lot of unique vases and other props that are available to rent as part of a floral package.

 L&L: What are some of your favorite venues and vendors you enjoy working with in the area?
 There are so many wonderful places in Maine to get married and so many talented vendors. Too hard to choose!

 L&L: How far in advance do couples usually book you for their wedding day?
There is huge variation in this. Ranging from summer of next year, to weddings for this fall. Most people are somewhere in between.

 L&L: How do most clients find you?
Word of mouth. Most clients come to me because another vendor or former client sent them my way. Also features on blogs really great!

 L&L: What is the most memorable wedding you’ve worked at and why?
This is a very difficult question. Each one is so unique. And I have favorites for different reasons. Some weddings are memorable because I had a personal connection to the bride & groom. My sister’s best friend got married last summer and I did the flowers for that wedding. It was special to me because I had known most of the bridal party since childhood. I had two weddings last year, one at The Barn at Walnut Hill and the other at Newagen Inn, that incorporated a lot of plants, which as a former farmer and avid gardener was really fun for me!

 L&L: How can couples get in touch with you?
The best way is through the contact form on my website. This allows me to collect some preliminary information about the event. Email is good too – sarah@watershedfloral.com.

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