Rosville Designs

This week we’re revisiting our interview with Sandy Shannon, owner of Roseville Designs. This bride turned stationery pro creates beautiful paper pieces that will set the tone for your celebration. [Photos: Anaise Prince Photography | Brooke Allison Photo | Ashley Therese Photography]

L&L: Tell us a little bit about you & your business.

I created this business shortly after my wedding, as I felt there wasn’t much out there in the way of fresh + personal invitation designs. Four years later, and I get to do what I love every day. I feel blessed to have a job that rarely feels like work.

 L&L: Describe the range of services you offer.

What I offer are paper stories, meaning I create a look beginning with save the dates or invitations, then carry that look through to day-of paper (programs, escort cards, etc.). I strive to be the “paper planner” for my clients, managing not only the artistic side of the paper but the timing, etiquette, and logistics that come with this ever-growing part of weddings. I recognize that most of my couples have careers, and these days wedding planning can often feel like another full-time job!

L&L: What is one thing you would say makes your business unique in the industry?

How I service each of my couples is different, because each wedding is different! I work with some couples who are very cost-conscious and select a design from The Rosy Collection, then DIY the assembly of the plus-up details I design, like belly bands and envelope liners. Then I have some couples with whom I create a custom invitation suite and do the whole shebang (assemble, stamp, mail!). But my brides all share one thing in common: they really care about the look of their paper goods!

 L&L: What are some of your favorite venues and vendors you enjoy working with in the area?

I get to work with so many amazing vendors, as Connecticut and New York have a fantastic collection of venues + wedding professionals. However, it’s always a treat when I can work with the vendors with whom I share a studio at The Wedding Loft of Connecticut. Amy Champagne Events, Brooke Allison Photo, and Caitlin Cotter Makeup Artistry are near + dear to my heart for that reason.

 L&L: How far in advance do couples usually book you for their wedding day?

It depends on when I come into the picture; for some it’s save the dates, and for others they’d rather get those out the door and save their creative energy for the invitations. In general, I usually book 4-8 months prior to the wedding. I only take on so many weddings each month to ensure I give them the attention they deserve, so it’s never too early once you’ve got a date + venue!

 L&L: How do most clients find you?

Many find me through my website, and I’ve gotten some great inquiries through brides who’ve seen my work on blogs like Style Me Pretty and Oh So Beautiful Paper.

L&L: What is the most memorable wedding you worked at and why?

Such a tough question! They feel like my children, as I love them for different reasons. Last September I did a romantic + classic waterfront wedding with Amy Champagne Events that was recently featured on Style Me Pretty. The paper was such a huge design component of the wedding, and I am a sucker for weddings with pops of color! I also did a renaissance-themed wedding in August with the fabulous William Parkinson Events. That one definitely pushed me out of my creative comfort zone + incorporated the couple’s personalities, which I love.

 L&L: How can couples get in touch with you?

Shoot me an email at or through my contact page on my website, Then we can set up an in-person meeting or phone consultation to chat about the big day!

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