Suckers for seersucker
July 01 • 2011

When you think of seersucker suits, images of Southern gentlemen sipping mint juleps in stately plantation houses likely come to mind. But the light, woven cotton fabric is perfect for a summer wedding, even one held in coastal New England among all those damn Yankees.
After all, we do declare, there’s a good reason why sophisticated men of the Deep South turned to seersucker while they engaged in genteel banter under the scorching July heat – it’s nice and cool. Thin and breathable, the often slightly winkled fabric requires no ironing and offers a welcome alternative to wool and other heavy fabrics.
But traditional seersucker suits aren’t exactly modern. Enter Bonobos, a New York e-commerce site that the New York Times describes as “on a mission to banish the saggy bottom.” Named after a particularly randy species of primate, Bonobos is all about the perfect, athletic cut. Their seersucker suits start at $395 — a jacket and pants can also be purchased separately – in muted shades of grey and blue, with some “magic in the seat” to ensure just the right amount of snugness. Add a classic tie and leather loafers to the mix, and you’ve got a hot wedding ensemble that will keep your groom cool.
For a man who can fully commit to you but not to head-to-toe seersucker, Bonobos also sells a mint green seersucker blazer that could be paired with chinos for a more casual look. As for outfitting the groomsmen, Bonobos offers a group discount for stock pant orders on their specialty wedding site. With free shipping both ways and lifetime returns, the groom can afford to buy and return a few suits before settling on the right fit. If he needs some guidance, Bonobos’ “style ninjas” are by available by phone and email to offer advice.
So if the groom’s seeking an unconventional look and a breezy feel for his summer wedding day, tell him he’s fixin to look right fetchin’ in a seersucker suit.
(1) COMMENT Leave A Comment share the love
01/07/2011 at 11:18 am Permalink
LOVE seersucker.