Invitation dilemma
December 21 • 2011
We have been following Brooklyn graphic designer and handmade talent Jen Pepper as she settles into life in Maine and plans her coastal New England wedding.

As you read this, I may still be procrastinating. Truth be told, I am super nervous and dreading making the wrong decision. You might be thinking to yourself…”Yay! It’s the dress post. Poor Jen is concerned about choosing the wrong style!” Oh how I wish that was what I was dragging my feet on, I actually put down a deposit on a dress already (future post I promise!). I am unbelievably scared to design our wedding invitations.
For those of you who don’t know me, I am a professional creative. I have worked at advertising agencies, design firms and even designed wedding invitations for other brides. Which makes the process of designing my own wedding stationery, frankly, nerve wracking. There is this unspoken expectation that my paper goods are going to be amazing, unique and super cool. I just don’t want to let anyone down, including myself.
Working with a client on a new design can sometimes be stressful, you have to take their vision and turn it into something tangible. When they see the first round of designs, you have to use your design-dictionary and translate their remarks into a better more fantastic piece of work. But what happens when the client has too many ideas and no one is there to rein in the crazy ones and make sure everything is cohesive and cool? Heck, it took me three round of inspiration boards before I nailed down our color palette.
I have thought about incorporating a ship in a bottle or laser-cut wood cards to make our invitations really wow our guests. But the more I thought about it, the more I realized, that even though I really care about the excitement of our printed paper goods and the mood they create for our wedding, our parents and guests will just be thrilled that we are getting married and we invited them to share in our celebration!
As much as I am excited about about the possibility of having our formal invitation made into a 4-color screen print, or beautifully letterpressed, it’s not about the big production, its about the love between myself and Matt. Now don’t get me wrong, our invitations will still have all the heart and great design that I always put into my work, but the end result doesn’t have to be as scary as I first thought. After all, everyone is on our side.
Previous posts in this series:
How to find a wedding venue without leaving the couch
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